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Prof G Kabanda Internanational Chartere
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Gabriel Asian Council for Science Editor
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The essay or review describes or analyses the content, style and merit of the publication on Social Business by Professor Muhammad Yunus (Yunus, M., 2010), with a focus on the new idea, theory and practice of social business. Social business is defined as “A non-dividend company that is created to address and solve a social problem“. He introduced rules by which his clients would pay him back in weekly increments without interest. Through a multi-dimensional world-view, capitalism can begin to include space for social business. A social business combines commercial and social goals. The investors desire no personal gain and so establish the investment purely to achieve one or more social objectives. Grameen Bank has since grown as a nationwide bank which serves over 8 million borrowers, most of whom are women. Yunus argues that social businesses are more beneficial than mere charity organizations because charity encourages dependence among those being served, whilst social businesses put those being served in the position of being an active participant in the economy. He contends that poverty is not created by poor people but it is created by the system of built institutions. The philanthropy side of social business makes sense and logically very convincing. Its feasible to do both conventional business and social business. Traditional capitalism is viewed as seeing individuals as one-dimensional beings that are only out for personal gain, which in the world of economics results in mng highest profit possible. Social businesses must be self-sustaining and its owners must remain committed to never take any dividend beyond the return of investment. However, a social enterprise combines commercial and social goals, but with emphasis on the latter.
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Professor Gabriel Kabanda, D.Sc., Ph.D., M.Sc., B.Sc.
21 Mottramdale Road, Westville, Duban

SOUTH AFRICA

gabrielkabanda@gmail.com

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